As a lifelong resident of Middlesex County, I understand the Lexington and surrounding areas' special nuances and can expertly and ably assist you with selling homes, townhouses and condominiums in my community. You will benefit from my abundant experience when I represent you as your real estate professional.
When selling, my strength is positioning and marketing your property so that it stands apart from the rest, attracting the best buyers, offers and maximizing your sales price.
One unique aspect of my marketing approach is my use of technology. In many ways, real estate is 20 years behind everyone else. I want to keep up with what technology has to offer. I have done this by using lap-top computers, cellular phones, fax machines, web sites, email newsletters and the internet to acheive what I call "instantaneous communication of community real-estate issues." I see these technologies as valuable tools with which one can effectively market to not only potential buyers, but other Realtors® as well.
According to the National Association of Realtors®, nearly three out of four home buyers begin their search on the Internet. With many clients, I receive three or four e-mails from them before I ever meet them in person. It's important to work with a Realtor™ who is internet savvy and understands and utilizes technology as a way to market your home effectively and quickly.
After your property is listed with me, the next stage is a marketing plan. This starts with the property itself. I can help you by recommending repairs or cosmetic work that will increase the salability of the property. Many Realtors® then put the listing into MLS, maybe place a classified ad in the paper - but that doesn't begin to cover many of the options that are available. I use a comprehensive marketing system. This generally leads to a quick sale and good price for you. No one benefits by having a property sit on the market for a long time.
I utilize the MLS-PIN System, which exposes your property to thousands of agents in hundreds of companies in the Boston area, in addition to some of the best on-line marketing possible. WIth a dozen domain names dedicated to Middlesex County real estate, my online web program provides global exposure to your property. Your property will receive it's own unique internet address (such as www.1026MassAve.com), along with professionally produced flyers, listing CD's and other unique marketing ideas to help make your home stand out, as well as receive maximum exposure worldwide.
In addition to typical marketing, such as advertisements in local publications and newspapers and inclusion in Realtor.com, etc., you have an unparalleled, comprehensive marketing program. Total cooperation with all other real estate firms improves your exposure and marketing potential.
